Keilhauer’s Reimagined NYC Showroom Invites Co-Working, Collaboration, and Celebration

Keilhauer, a leading manufacturer of finely-crafted sustainable contract furniture, is unveiling their flagship New York showroom following an extensive renovation. Located in the New York Design Center at 200 Lexington Ave, the showroom is Keilhauer’s largest in North America. The revitalized space reflects Keilhauer’s commitment to innovative design and creating environments that inspire. The redesigned showroom captures the essence of Keilhauer’s brand while providing a dynamic and immersive experience for visitors. “Keilhauer’s reimagined New York showroom is a testament to our unwavering commitment to innovation and excellent design,” says Meghan Sherwin, President of Keilhauer. “This is a space that showcases our wide range of high-quality, handcrafted furniture and also provides a functional, accommodating workspace for our team and their A&D clientele.” The showroom features a variety of flexible workspaces intended to facilitate sales appointments, inspire creative co-working sessions and host industry events. From warm lounges and a sleek luxury hospitality kitchen for entertaining, to collaborative workspaces and private offices, visitors can experience for themselves how Keilhauer products can enhance any workspace environment. “Our main focus was to craft an open-concept layout that not only serves as a warm and inviting backdrop aligned with Keilhauer’s brand ethos but also takes showroom visitors on a journey founded in intentional interactions,” explains Mardi Najafi, VP of Retail Strategy and Design at Figure3. “We strategically positioned a social hub and bar at the center of the showroom to foster a more hospitable environment, encouraging guest and staff connectivity. Additionally, this space is versatile and can be activated for hosting various events, including new product launches and industry celebrations.” Figure3 worked with Keilhauer’s brand palette, incorporating charcoals, alabasters, deep blues, and accents of golden orange to create an aspirational and inviting aesthetic. The showroom radiates timeless elegance and sophistication through the use of materials, such as Keope wood-effect porcelain tiles arranged in a herringbone pattern. Strategic placement of Mohawk and Interface carpeting sections not only help to define specific areas within the open-concept design, but also allow visitors to test products across different surfaces. Both the tile and carpeting are carbon neutral in keeping with Keilhauer’s commitment to sustainability. “For this project, we wanted to stray away from the typical ‘art gallery’ style of the white backdrops [you often see] in many furniture and lighting showrooms,” adds Najafi. Large windows bathe the space with natural light, enhancing the overall showroom experience. Two back-lit panels feature Keilhauer’s rich and captivating product photography, which function as interchangeable art pieces. Keilhauer’s own photography is accompanied by original art pieces curated by Keilhauer and celebrates both new and renowned artists from around the world, with a focus on women artists. “Displaying the art in our flagship NYC showroom alongside our furniture aligns to our commitment of celebrating design and creativity,” says Meghan Sherwin. “Held to the highest standards of curatorial excellence, we strive to create a space that inspires designers.” Keilhauer’s subsidiary brand Division Twelve also has a presence in the NY showroom, through a shop-in-shop section designed by Mardi Najafi and his team. The aesthetics and joyful feeling of this playful space juxtapose beautifully against the Keilhauer showroom’s sophisticated-yet-approachable sensibilities. The New York showroom is now open for business and is by appointment only. To schedule an appointment, please contact Denise Petratos at [email protected].

News article link: https://keilhauer.com/News/keilhauers-reimagined-nyc-showroom-invites-co-working-collaboration-and-celebration/